- You do not have any products in your shopping cart yet.
Max Germany (1991 - 2008)
Magazine for pop culture and styles
MAX Magazine caused quite a stir, especially in the early 90s. It offered a blatant change in the lifestyle segment of German magazines. In terms of content, current social issues were closely linked with the hottest scene trends. Above all, advertising with all its facets was a recurring focus of reporting for years.Great attention was always paid to the individual magazine cover. It was almost always very complex and colorfully designed. International artists were often commissioned exclusively with the cover design. The oversized format of the monthly MAX issue was just as striking over the years. Some issues also made it to almost 400 pages, sometimes weighing more than 1 kg.
33 to 48 (from a total of 101)
From lifestyle to life aesthetics
Immediately after its launch in 1991, MAX developed into a cult magazine and became the printed flagship of "Generation Golf." From the very beginning, MAX's defining characteristic was that it wasn't conceived as a typical, staid German entertainment magazine, but rather as a completely new, hybrid news medium with a large dose of pop culture. Initially, it took international lifestyle magazines as its model, but in a relatively short time, it managed to surpass them in its design.Above all, the radical, un-German approach of moving away from conventional, text-heavy reporting towards primarily visual content caused a stir throughout the industry. MAX was the first magazine in Germany to visibly represent the concept of lifestyle in its content. Furthermore, MAX was never perceived as a purely colorful "fashion magazine" because, alongside its erotically themed photo shoots, it consistently delivered high-profile reports on crime, white-collar crime, and environmental issues. In addition, it featured insightful interviews with politicians and artists from around the world.
Another special feature of MAX was that for years almost every issue included a "City Guide". These guides, in the form of removable or fold-out booklets, provided the top addresses for fashion, gastronomy, culture and nightlife in the world's trendiest metropolises (New York, Paris, London, Berlin, etc.).
This colorful diversity of MAX as a print medium worked exceptionally well until the mid-2000s. With the rise of the internet, advertising revenue for MAX plummeted so drastically in a short time that the previously expensive magazine production was no longer profitable. Between 2006 and 2008, various attempts were made to reposition MAX in the market in order to keep it alive. For a time, the monthly magazine was transformed into a "lifestyle magazine" published every two weeks. However, this attempt also failed, and the last issue of MAX was published in January 2008.
Today, the issues from the 1990s, in particular, have achieved cult status thanks to their sheer size, unique aesthetic, and diverse range of topics. Producing a monthly print magazine in that style is hardly economically feasible today.